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How to start an online boat rental business in 2023?

How to start an online boat rental business in 2023

5 min read

For many, boating is a passion. So why not make your passion into a successful business? It could be fun and energetic to run a business you love.

Boat rental is one of the most lucrative business ideas you can pursue in 2023. You could rent boats for recreation, fishing, stays, etc. The global boat rental market is expected to reach $280.02 million by 2028.

So it’s a great time to start working on your boat rental business. But for someone without any past business experience, launching a business might be difficult. Here is a step-by-step guide that can help you.

What is an online boat rental business?

People can reserve and rent a boat from a boat rental business using an online platform, either a website or an app. They can find all the available boat types, book the preferred one, and pay the rent well in advance.

The benefits of online boat rental business are,

  • Low operating cost.
  • Ease of accepting reservations.
  • Operate from anywhere.
  • Easily scalable and manageable.

Is the boat rental business profitable?

Yes, boat rental is one of the profitable rental niches that you can choose to earn a living out of it. But the profitability depends on the types of services you offer and the location you are in.

If you are in a tourist place, you can earn more than you anticipated. And as you are operating online, people can find and rent from you easily compared to traditional rentals.

Also, make sure you offer better pricing and customer service compared to your competitors to survive in the initial stage of your business.

How to start an online boat rental business?

Here’s a step-by-step actionable guide that you can follow to kickstart your online boat rental business.

Do a complete market analysis

Before starting any business, you have to perform a detailed market analysis. It will help you assess your competition and how you can offer better services than them to survive in the market.

Determine your target audience

It’s time to find who might be your target audience. Depending on your market and the services you offer, you should choose your target audience.

Your audience could be boating fanatics in your area, tourists, or adventure seekers. After finding your target audience, tailor your services around them.

Create a business plan

A business plan helps you set specific business goals and make better-informed decisions. Also, it will come in handy, if you are approaching an investor for your business.

A boat rental business plan should contain;

  • Complete overview of your company – Business name, leadership details, goals, and expected outcomes.
  • Company description and the services you offer.
  • Competitor and market analysis.
  • Financial status and needs.
  • Marketing and sales plan.
  • Logistics and operational plan.

Build a fleet of boats

It is expected to have at least a few boats in your fleet so that customers have the options to choose the type they prefer. So get a small business loan to buy a few boats and build your fleet.

Purchase an insurance policy

Business insurance is often overlooked by small businesses when starting. It is crucial to buy insurance as the consequences of a potential mishap could easily ruin your business.

There are a few insurance types that you can buy – liability, property, business owner policy, etc.

Register and get the necessary license

You have almost everything to run your boat rental business but to make your business a legal entity, you have to register it.

Also, you have to get the necessary licenses and permits to operate a business. The registration and licensing processes vary from state to state. So reach out to your local body and get registered.

Create a boat rental app

You have your fleet ready to ride the wave, insurance is set up, your business is registered, and now it’s time to create an online presence for it so that your customers can book a rental from anywhere and anytime.

You have two ways to create an app – creating from scratch and using a readymade boat rental script.

As you might already know, creating an app from the ground up is not easy. You have to find the best app developers, share with them your ideas, pick up the features and technology you need, and pay them a hefty sum of money to get your app from them.

A lot of moving parts! If any one step goes wrong, you are the one who will be affected.

To protect and save you tons of money, there are a few pre-made boat rental scripts available in the market. You can buy them, add your branding, and move it into the market.

Yeah, it’s that simple. And it costs 60 to 70% less than what you pay for the developers who will build your app from scratch.

Market your boat rental business

Your business is ready to accept bookings from your customers. But how do they know you are available in the market?

To be on the radar of your customers, you have to market your boat rental business. Create a marketing plan with all the available marketing channels that might work for you.

And build a team to market your business.

How much does it cost to start a boat rental business?

Setting up a boat rental business would cost you around $15000 to $20000 approximately, depending on your geography.

It includes the cost of registration, licensing, app development, boats, and other equipment you might need.

But you can easily earn back the money you invested with the profits you receive from your boat rental business.


Boat rentals are a 5 billion dollar industry, and it is growing fast. We are so happy you decided to start a business in this niche. And we hope this article would have provided you with enough knowledge to get started.

If you ever feel stuck in finding an app development company or creating your boat rental app, just ping us on WhatsApp or schedule a meeting . We are more than happy to guide you to the success you imagined.

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Natheem has prolific experience creating content that resonates with the audience and ranks on search engines. He specializes in SEO marketing. His work has been published in YourStory and other reputable publications.