Until the ban of Tiktok in India, my usage time of TikTok would far exceed than any other app in my phone comparatively. It would be like I am using the app for only a couple of minutes but when I look at the clock, an hour would have already flown by.
Because of this addiction and my craving, many times I have tried to uninstall the app. But it will not last for even two days and I would again download the app again and again shamelessly.
People out there would have also had relatable experiences. So, I clearly know that many people like me are missing this short video app badly that paved the way for expressing themselves by creating, sharing, and discovering short videos.
As a person with an addiction to Tiktok, I am very much interested in knowing more about this app and the short video app industry. I also believe that you will be also very eager to know about this social media giant. Am I right?
Here are some quick bites for you
- Tiktok was the most downloaded video app globally in 2021 with 796.7 million downloads from the App Store and play store
- Tiktok has been downloaded over billion times
- Monthly active users of Tiktok is expected to reach 1.5 billion by the end of 2022
- MX TakaTak, the Indian short video app was the third most downloaded video app in 2021 with around 182 million downloads worldwide.
- In 2021 there is an 84% increase in the time spent on short video platforms. These platforms have seen a 300% % jump in monthly active users (MAUs)
Really interesting facts these are, right?
Stick with me till the end of this blog to know more about the short video app market and Tiktok.
Short video platform market
What is the short video app?
I hope you will definitely have an idea about this.
Short video apps are video applications that enable users to create, edit and share short-form videos. These videos are more likely to snatch the users’ attention quickly.
These apps also help businesses to expand their reach within a short time span.
Why are short video apps so popular?
We all love spending time or binge-watching shorter videos which ultimately brings us joy. These videos provide a unique viewing experience than the traditional longer-form videos
Short video app also serves as a perfect space to interact with users and also as a powerful advertising platform. So, short video apps have grown exponentially worldwide nowadays.
Which is the best platform for short videos?
Undoubtedly Tiktok tops the list. Have a look at the other alternative and best platforms for short videos
- Instagram reels
- Youtube shorts
- Hippo video
Which short video app has more downloads?
According to Statista, with 796.7 million downloads, Tiktok was the most downloaded short video app worldwide in 2021.