People are opting to stream education and entertainment content from their convenient place. Leading live-streaming platforms like YouTube, Facebook, and Twitch have always been comfortable digital platforms to stream live classes, conferences, or any other business events.
There is more value in building your live-streaming website as this business has an alluring promise of getting good returns. If you own a live streaming platform you will have multiple monetization options.
Interesting stats about the most promising live-streaming platforms
- In 2021, more than 8.2 billion hours were spent on many leading live-streaming platforms globally.
- The number of active users of live video streaming platforms is expected to reach 164.5 million by 2024.
- 85% of marketers are preferring to stream video content about their product.
- During Covid-19, a 300% increase in live-streaming events has been recorded.
- Sites that hold more than 50 videos have gained immense traffic.
- 44% of viewers have shifted to live-streaming platforms from traditional TV.
- 13% of growth has been recorded on live-streaming in 2021.
What is a live streaming platform?
A live-streaming platform allows the broadcast to host multi-media digital content and will let viewers watch them in real time. Live-streaming services include featuring live sports, live events, and shows, on-demand videos, TV shows, and movies.
TikTok, Facebook Live, and YouTube Live are a few examples of online streaming platforms. If you become a sole proprietor of a live-streaming platform you will gain more control and can monetize your streams.
Live video streaming – Benefits
You just need to take a look at the benefits that your live-streaming business is going to get you. This will make feel assured about your decision of building the streaming platform. As soon as you adopt this in-app technology, you can be going to gain a competitive advantage over your competitors.
Better brand visibility – Any business can gain more attention through live-streaming and users can be easily attracted to the live content which results in higher brand visibility. You can get real-time engagement with your audience.
Build a stronger community – Through live-streaming, you can let users have face-to-face interaction that will help them to create a bonding or to build a community. Viewers can interact with live streamers through chat and can have better communication.
Gain analytical insights – The performance of every live-streaming video can be analyzed with the help of advanced analytics. You will have insight into various metrics like the number of views, shares, location of viewers, and many more.
Multiple monetization opportunities – Live-streaming platforms can benefit you in getting better revenue by adopting multiple monetization strategies like paid ads, premium subscriptions, pay-per-view, and many more. Since the returns are high, live-streaming platforms have a strong future.