Business

Everything You Need to Know About the Online Dating Industry

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Kala samayapuri

11 Aug 2022 on Business · 7 min read

Online Dating App

7 min read

Is there anyone who doesn’t look for a romantic connection these days? Many years before when I was one among those who wished to meet and have friendships with potential partners from the comfort of my home, I really got stuck and nothing helped me with that

But this scenario totally changed with the evolution of dating apps that provide the best chance for people to hook up and make friends with the desired partners.

Also, dating apps these days come exclusively for specific purposes like quality interactions, serious relationships, meetups, and hookups, for women, black people, busy daters, professionals, religious people, etc

So, the dating apps like Hinge, OkCupid, Tinder, Bumble, Grindr, etc are seeing immense popularity these days among people worldwide

I would also like to bring some interesting and surprising Online dating industry statistics before your eyes to make you understand the successful face of this sector

  • Dating app users grew to 323.9 million last year
  • 29% of the online dating users meet their perfect matches right away
  • 98% of Online dating users claim to be truthful
  • Tinder is the most popular dating app on both App store and Play store
  • Total revenue of Match Group in the fourth quarter of 2020 equaled 635 million US dollars
  • Really surprising facts, right?

If these facts kindled interest in your mind to know more about the dating industry, then stick with me till the end of the blog to know many awe-inspiring things about online dating business giants

Online Dating Industry Overview

How big is the dating app industry?

According to GrandViewResearch, the online dating app market size was evaluated at USD 7.5 billion in 2021. It is also projected to reach USD 10.87 billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 5.5% from 2022 to 2030

I hope now you understand how big the dating app industry is!!

Are dating websites profitable?

Obviously yes! Dating apps are generating enormous revenue in recent years. Even during the Covid when all other businesses struggled a lot to survive, dating apps like Tinder continued to rise

How much is the dating industry worth?

Market size value of the Online dating industry – 8.0 billion USD
Revenue predicted in 2030 – 12.25 billion USD
Growth rate – CAGR of 5.5% from the year 2022 to 2030

What is the most successful online dating service?

I hope you will have an idea about this. Am I Right? Still, I will let you know some best online dating sites that will perfectly suit the online dating needs of global users

  • eHarmony: Best overall dating app.
  • AdultFriendFinder: Great dating app for casual dating.
  • Seeking: Leading elite dating app.
  • OkCupid: Top free dating app
  • Academic Singles: Best EliteSingles alternative

Who are the key players in the Online Dating Application market?

I will list some of the well-known, key players in the Online dating app market here

  • Coffee Meets Bagel
  • Bumble
  • Badoo
  • Grindr LLC
  • OkCupid
  • Match.com
  • Spark Networks
  • Tinder
  • Zoosk
  • Plentyoffish
Dating Apps - Audience Size

Online dating industry Growth

Is the dating app industry growing?

The growth of the online dating industry will be a nonstop one and will continue to see an upsurge in growth in the coming years too.

As per the IndustryARC, the market size of the online dating industry will grow at a CAGR of 4% between the years 2021 and 2026 and it will eventually reach $10, 738 million in 2026

Really surprising, right?

How much money do dating sites make?

The below table will show the Global Dating App Revenue over the years. According to BusinessofApps, the Online dating industry revenue details are as follows

YearRevenue
2017$1.75 billion
2018$2.38 billion
2019$2.97 billion
2020$3.82 billion
Global dating app Revenue 2015 to 2021

Future of the Dating industry

I like to mention some online dating trends that are going to rule the online dating industry in the upcoming years

Dating apps will be

  • More inclusive of different gender, race and sexual orientation
  • Built with Big privacy walls for enhanced security
  • Implemented wit AI technology for smarter virtual dating experience
  • Completely free from fake profiles with the inclusion of new policies

Study on Dating App

What makes a dating app successful?

You will have a better chance of success when you choose a specific niche for your dating application.

When your target audience is a particular group of people with similar tastes, religion, location, etc, it will be easier to identify the pain points, needs, and behavioral patterns of users.

What dating app has the most users 2021?

Tinder is the leading dating app in the US dating app market, however, Bumble increased its market share every year since 2017

Tinder – 300 million users

Plenty of Fish – 150 million users

Bumble – 100 million users

Match – 96 million users

Global dating app users count

Which is the safest dating app?

Safety is the top thing that users expect when they are making use of online platforms. Especially when they are using dating apps, users expect best-in-class security options

  • eHarmony – Safest Dating App
  • Elite Singles –Secure Dating App with Messaging Encryption.
  • Christian Mingle – Most Supportive Customer Service.
  • Match
  • Zoosk
  • SilverSingles
  • BlackPeopleMeet

How do dating apps make money?

By showing ads in the free version

The popular dating app Bumble generates revenue from in-app purchases, Freemium, and Subscription model

Developing a dating app

How much does it cost to build a dating website?

The cost of building the online dating platform depends on various factors like UI/UX design, the development process involved, testing steps, and deployment.

Approximately, the cost to build a simple Tinder-like app with all basic features and functionality patterns will be around $55,000 to $70,000

How long does it take to develop a dating app?

Mainly, the time to develop the dating app will depend on the complexity of the project and other app requirements like platform and also the app development company you approach for your business

What features should a dating app have?

The following features will play a key role in grabbing more eyeballs on the online dating platform

  • In-app chat and messaging
  • Voice and video calling
  • Gamified user profiles
  • In-app games
  • Smart push notifications

Role of clone scripts in developing Dating apps

As you may already know, whatever may be the app concept and requirements, developing an app from scratch will be really a tedious process. So, the smart and better option will be going for a ready-to-use online solution of a popular dating app.

This is mainly because a readymade dating script will include all essential features, functions, and technologies for building a full-featured dating app within your budget and in a short time span

Final Thoughts

After going through the previous sections, you would have now come into the conclusion that the online dating industry is flourishing and so investing your money in the online dating industry will be really a smart way to succeed in your online business venture

Do you agree with this statement or do you have any contradictory opinions?

If you have any opinion, you can mention it in the comment section.

Does this blog covered everything you need to know about the online dating business sector or are you looking for some additional concepts in this blog?

If so, then also mention those sections that you want to know more about the online dating industry and so I will cover those topics in my next blog for you.

So, if you want to compete in this thriving online dating industry by launching your own dating app with some futuristic features, then reach us to turn your online dating business idea into an engaging dating platform to shine in this booming online dating industry.

Reach us Now…

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ABOUT THE AUTHOR

Kala Samayapuri, an experienced Technical and SEO content writer working for Hitasoft Technology Solutions Pvt. Ltd has extensive experience in writing content for clone scripts and mobile/web app development. She focuses on developing content that can accurately reflect the company ideals with a precise writing style and a plethora of information. She likes to make her writing in a way that readers can connect to it in some way by generalizing the ideas and opinions she is writing about.