Insights for Entrepreneurs

Boosting E-Commerce Sales with Short Videos: The Evolution and Benefits

short video in ecommerce

5 min read

Hello entrepreneurs! 🙌 Are you curious about how short videos can benefit the e-commerce industry? Well, you’ve come to the right place!

🔍 In today’s fast-paced world, people don’t have the time or patience to read through long product descriptions or watch lengthy product demos. Short videos are the perfect solution to capture attention and effectively communicate the benefits of a product in a short amount of time.

As the famous businessman Gary Vaynerchuk once said, “Video is the future of content marketing.” And he’s not wrong! 🚀 In this article, we’ll explore how the e-commerce industry is evolving with the use of short videos and the benefits they bring to businesses. Let’s dive in! 🌊

How eCommerce consumer behavior has changed over the years?

The way we shop online has changed a lot over the years!

In the early days of e-commerce, people were a bit hesitant to shop online. They were worried about security and not being able to see or touch the products before buying. But as technology has advanced and online shopping has become more secure, people have become more comfortable with the idea of buying things online.

Now, people expect a seamless shopping experience. They want to easily find what they’re looking for and make purchases quickly and efficiently. And, with the rise of mobile shopping, people expect to be able to shop on the go.

Another big change in consumer behavior is the increase in social media shopping. Platforms such as Instagram and TikTok allow businesses to showcase their products more engagingly and for customers to shop directly from the videos they watch. This has made it even easier for people to find and buy the products they want.

The way we shop online has changed a lot over the years, and it’s exciting to see how technology and consumer behavior will continue to evolve in the future. So, as an e-commerce business, it’s important to stay on top of these changes and adapt your strategy accordingly.

Why are eCommerce videos important?

Great question!

E-commerce videos are important for a variety of reasons.

  1. They allow customers to see a product in action before making a purchase. This can be especially helpful for items that are difficult to understand just by looking at a picture or reading a description.
  2. Videos can also help to build trust and credibility with potential customers. Seeing a product in action and hearing from real customers can make a big impact on an individual’s decision to buy.
  3. Videos also help to boost search engine optimization (SEO). Google and other search engines tend to favor websites with multimedia content, so adding videos to your e-commerce site can help to boost your visibility and drive more traffic to your site.

E-commerce videos are an effective way to showcase your products and increase conversions.

Evolution of eCommerce platforms and how video played a greater role

Wow, the evolution of e-commerce platforms has been quite something to watch!

In the early days of e-commerce, online shopping was mostly limited to text-based product descriptions and ‘boring’ static images. But technology has advanced.

With the rise of smartphones and the internet, video has become a more prominent feature on e-commerce platforms. Nowadays, many e-commerce sites feature product videos that showcase the product in action, customer testimonials, and even live-streaming events.

This is a great evolution for e-commerce platforms, as videos are more engaging and informative than text and images alone. They allow customers to get a better sense of what they’re buying and make more informed purchasing decisions.

Also, the use of video has helped to improve the overall shopping experience. Platforms such as Instagram and TikTok have made it even easier for businesses to incorporate videos into their e-commerce strategies by allowing users to shop directly from the videos they watch.

So, if you’re an e-commerce business, don’t be afraid to get creative with your videos and see how they can help boost your sales. Who knows, you might be the next big thing!

How can you integrate video into your eCommerce business?

Integrating video into your e-commerce platform is a fantastic way to stand out from the competition and improve the customer experience. Here are a few ways to get started:

🎥 Product demos and unboxing videos: Showcase your products in action by filming yourself or a model using or unboxing the product. This can give customers a better understanding of what they’re buying and help to build trust.

😍 Customer testimonials: Share real customer experiences and feedback in video format to build credibility and trust with potential customers.

🔴 Live streaming events: Host a live Q&A, product launch, or tutorial event to build excitement and engagement around your products.

🤔 How-to videos: Create tutorial videos that teach customers how to use your products to increase customer satisfaction and reduce returns.

Remember to keep your videos short, engaging, and to the point. And make sure that they are easily accessible on your e-commerce platform, whether it be on the product page or a dedicated video page.

Wanna know how you can connect a short video to your eCommerce platform? Here you go 🚀

At Appkodes, we offer a readymade short video creation and sharing platform that you can integrate with your eCommerce platform easily.

With this integration, you can give your eCommerce business a complete makeover. You can add product videos, review videos, try-on videos, and more instead of old-fashioned boring images.

Also, you can make these videos shoppable i.e. people can click and buy the things they want directly from the video.

This will make your customer experience better and engagement skyrocket. And you know what will happen next – yes, more revenue!

Happy selling!

And there you have it, folks!

The world of e-commerce is constantly evolving, and businesses need to stay on top of the latest trends and technologies to succeed. As Jeff Bezos once said, “If you’re not constantly learning, you’re falling behind.” So keep learning, experimenting, and adapting to the changes, and you’ll be sure to stay ahead of the game. 🚀

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Natheem has prolific experience creating content that resonates with the audience and ranks on search engines. He specializes in SEO marketing. His work has been published in YourStory and other reputable publications.