Insights for Entrepreneurs

TikTok Vs YouTube: Which is Winning The Battle?

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Sri Varshini

18 Apr 2022 on Insights for Entrepreneurs · 4 min read

tiktok vs youtube

4 min read

We are not living in the information age. We are in an entertainment age. With the fast-growing digital world presently, the entertainment industry is revolutionizing the way people learn about the world. So, when it comes to the video sharing platform, staying with the current trend is a battle. Subsequently, outpacing a competitor’s strategy is a war.

As a matter of fact, video-sharing platforms are influencing the social media space extensively. That’s why businesses and influencers are now more aware of utilizing the power of video marketing. On the grounds of this, video-sharing apps like TikTok and YouTube are becoming much more than entertainment destinations.

Therefore, the question is no longer whether marketers should invest in video marketing or not. Instead, the dilemma is which is the best video-sharing platform? The video-sharing market is becoming more competitive every day whereas many social media platforms are now offering advanced video-sharing capabilities. And finally, when both sides consider themselves beaten, whoever continues the attack wins the battle. At the present time, there is an explicit battle between TikTok and YouTube. All things considered, let’s take a glimpse at the ongoing battle between Tiktok vs YouTube.

Journey of TikTok and YouTube

Ownership and Establishment

During the year 2005, YouTube was registered by three former employees of PayPal, namely Chad Hurley, Steve Chen, and Jawed Karim. Shortly after the site opened on a limited (“beta”) basis during May 2005, YouTube was officially launched on December 15, 2005.

TikTok was created by Chinese tech giant ‘ByteDance’ and was first introduced in September 2016 under the name “Douyin”, which became popular among other video-sharing social networking services like Facebook and Instagram.

How it started

Three former employees of e-payment bank PayPal – Chad Hurley, Steve Chen, and Jawed Karim had started working on the idea of building a website for users to upload video-dating profiles On February 14, 2005, Hurley registered himself as CEO and registered the trademark, logo, and domain for YouTube. The website was launched for a small subset of users.

Based on the feedback, the Co-founders converted YouTube into a free video-hosting platform where each video clip has a unique link. YouTube reached up to 1 billion monthly users by March 2013.

Earlier in 2016, a Chinese tech company named Douyini was started in China. It was renamed Tiktok in 2017 across the global market. During the year 2019, TikTok acquired Musical.ly in the US for $1 billion.

Musical.ly was a short video-sharing platform that allowed users to create short lip-sync videos. Furthermore, TikTok gained 100 million users from Musical.ly through a merger during 2018. And, from the year 2019, Tiktok became available in 150 countries and 75 languages.
However, the users’ count and downloads on both these platforms are massively increasing every year.

YouTube VS TikTok Business Model

FunctionalitiesYouTubeTikTok
Total Active UsersAs of January 2022, YouTube has 2.3 billion monthly active users.As of January, 2022, TikTok has over a billion monthly active users.
Type of ContentRich combination of different content types ranging from business and casual information to serious and social issues.Fun, casual, and trendy content types such as music, dance, sports, comedy videos, and lip-sync videos.
Advertisement typesDisplay ads, bumper ads, skippable in-stream ads, non-skippable in-stream ads, and video discovery ads.Top view Ads, in-Feed Ads, branded hashtags, brand takeovers, and branded effects.
Watch Time LimitYoutube doesn’t have any kind of watch time limit for its users.The maximum limit of watching time offered by TikTok is only 60 seconds which is now extended up to 3 minutes.
Content MonetizationContent creators can earn money for their content and will get paid based on shared ad revenue.Basically, the creators will not be able to earn money through ad revenue. Instead, the creators will be rewarded for their video based on the number of views, the authenticity of views, level of engagement, etc.

 

TikTok Or YouTube: Which Is The Best Video Sharing Platform?

From the aforementioned sections, it is evident that both YouTube and TikTok will help you drive your business to the next level. But at the same time, choosing the most appropriate platform depends on your target audience, your marketing goals, and the type of videos you want to make.

If you’re looking to target youngsters and people looking for trending concepts, then TikTok is a perfect fit. But, if you are targeting a massive and diverse audience set mixed up of both youngsters as well as other audiences, then YouTube needs to be an essential part of your marketing mix.

As can be seen, being the top video sharing platform, YouTube is a robust platform for creating brand awareness, acquiring leads, and increasing conversions. On the other hand, being the highest downloaded app in 2022, TikTok helps to create a buzz about your brand, products, trends, or social activities.

Don’t Think, Just Grab It!

Whenever you see a prosperous business, it just means that someone once made a courageous decision. Besides, seeing the popularity of successful video-sharing platforms, many entrepreneurs are looking to bring home the bacon by launching an app like TikTok. In essence, are you a savvy quick-witted entrepreneur looking to upgrade your existing business to online mode? Then, it is definitely the right call to go for video-sharing app development using tiktok clone. With this in mind, Take smart action by reaching us today!

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ABOUT THE AUTHOR

Sri Varshini is an enthusiastic Digital Marketing Specialist at Hitasoft Technology Solutions Pvt. Ltd. She is competent in writing persuasive content focusing on app development and delivers tech-savvy complex content in an easily understandable format.

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