Robots and computers – Artificial Humans which replaces real people everywhere; doctors, pilots, Advocates right now even journalists. could it be something positive?

With this Question researchers from the Media Management and Transformation Centre (MMTC) at Jönköping International Business School, Jönköping University have launched the project DPer News (Digital Personalization of the News), with support from the Knowledge Foundation.

“The general question is how can algorithms replace humans in repetitive professions? Journalism may not seem like a repetitive job, but when it comes to writing about finance and sports, with no doubts it can be.”

Digitalization is a process which includes integration of digital technologies into everyday life, but it is also the process of moving to a digital business. The media industry, and news in particular, is the starting point for the Dper News project, but virtually all industries are facing digitalization.

Robots can be used to assist journalists by finding and analyzing data, but the journalist still writes the story. Robots could do the actual writing task. “Robots can target you and quickly give you the content you want, but not for content writers because they have to write their own content.

Robots could give you the contents which would surprise us and makes us thin out of box.

However Journalism is a very human enterprise. Can Robots do that? On a different view the project involves experts on data mining, innovation and creativity.

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