Facebook marketing strategies

FANS

  1. Attract target fans only
  2. Friends on fans expand reach
  3. Engage w/fans – wow them
  4. Speak your fans language
  5. Ask fans to share your post
  6. Promote posts for best reach
  7. Mine insights for fans data

Facebook marketing strategies

ENGAGEMENT

  1. INSIGHTS tell you what works
  2. Which post has best reach?
  3. Repeat/ adapt #9 type-posts
  4. Photos – engagement
  5. Make it easy to engage
  6. Ask questions of your fans
  7. Mix fun and informative posts
  8. Post when fans are active

TIMELINE

  1. 851*315 timeline dimension
  2. 180*180 profile photo size
  3. Add call-to-action to cover
  4. Announce promotions here
  5. Pinned post = visibility
  6. Changes appear in news-feed
  7. Use engaging apps
  8. Capture contact info w/app
  9. 3 sec to tell people essentials

INSIGHTS

  1. Rank top posts by reach/shares
  2. Note time of posts w/greatest reach
  3. Identify where page like came from
  4. “People engaged” fans most valuable
  5. Where are #28 located geographically?
  6. Sched posts for best reach to#28
  7. Identify top pages/tab viewed
  8. Put lead gen on most viewed tabs

CONTESTS

  1. Award prize to fans who share
  2. Integrate contest from your website
  3. Host a join contest w/ colleagues
  4. Crowd-source new products
  5. Ask fans to vote for their favorite
  6. Photos contests generate most activity
  7. Make entering contest simple
  8. Give away $10 gift card towards your products

MONETIZATION

  1. Get a large focused fan base
  2. Display CTA on cover
  3. Offer freebie as lead gen
  4. Capture email for freebie
  5. Integrate email marketing
  6. Use targeted ads wisely
  7. Review Insights Monthly
  8. Lead-to-sale takes time

SHARE

  1. Rewards fans who tags your biz
  2. Link an article, video
  3. Include call-to-action
  4. Fan Contest for sharing
  5. Post compelling photo
  6. Add a like box to website
  7. Keep text short, to the point
  8. Add like button to website

ADS

  1. A must for 2015 to reach more fans
  2. Identify ads goal: traffic, lead, sale?
  3. Boost post is simplest way to start
  4. Target warm leads: people who already know you
  5. Local? Target geographically
  6. Analyze ads reports to find best ROI
  7. Adapt ads based on report analysis
  8. be persistent: go from fan, to lead, to sale