With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature—and one I’m always stoked to see!—is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.
One of our favorite Twitter tools, Follower-wonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.
This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers all through Viralwoot. The analytics on the free plan shows you basic account metrics (boards, pins, followers, etc.), Pinterest stats (Pinfluence, reach, activity, and engagement scores), and how to increase those stats. Paid users have more comprehensive analytics, including data on best day and time to post and best-performing colors.
The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.
The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. When you add multiple pages, you can quickly see at-a-glance how the pages compare on the graphs.
Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics tells you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it tells you basic metrics such as followers, posts, comments, and likes.
Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram, or Facebook.
Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. Klout also suggests content, which you can schedule and share through its app to improve your Klout score.