These full-screen advertisements on the app interface can appear between the activities in the app. Interstitial ads are able to grab the user’s attention easily when compared to other ad types such as banner ads, pop up ads, etc.
How it works:
1. Users can view these interactive ads covering their entire screen of the app with just a click on specific buttons (that are defined already in the app). These ads may include an image or video.
2. Clicking on the close button at the top right corner of the Interstitial ad will close it immediately.