Your business may demand your greater part of time, especially when you are a startup or in the midst of scaling to growth and success. This may even affects your health at times, so you really need to step away from your habitat business to get an outlook. Participating on conference can be a great way to take a break by travelling over there, getting some insights, meeting other business people will recharge you. It doesn’t mean to attend all the conferences, you can be selective to participate the conference which will strategically works to you take new challenges further.

Ecommerce Europe launched new European B2C eCommerce Report during the Global eCommerce Summit where almost more than 800 international e-commerce peoples gathered. In 2015 Ecommerce turnover grew double the digits to €455.3 billion, with the growth rate of 13.3%, according to that report. This year, the European B2C e-commerce turnover will get increasing and it would reach the €500 billion. By last year around 296 million e-shoppers in europe spending an average amount of €1,540, this report provides an impressive overview on the ecommerce industry. And still there is more enough space for further growth. Among the european population only 43% shops online and 16% of them purchase in some other country. Marlene ten Ham, Secretary General, during the Summit said that “16% of SMEs sells online and lesser half of them sell online 7.5% across the border. The complete potential of the eCommerce in europe is not reached yet.

Where does Europe stand?

The impact of ecommerce b2c on the european economy has been continuously increasing in the past years and it’s expected to reach ecommerce sales of €660 billion in 2018. Uk,france and germany are the frontrunners in b2c, ecommerce in europe accounts more than 60% of all online turnover. Uk is the leading b2c ecommerce market of €157.1 billion and average of eshopper around €3,625. In Terms of online shoppers Germans has the greater market.

Still there are several barriers to overcome to unleash the full potential of ecommerce sector in Europe. The three core challenges for merchants aspiring to expand their business cross-border are legal fragmentation, taxation issues (VAT) and logistics. This is why Ecommerce Europe’s mission is to initiate cross-border e-commerce for better or desired policy by simplified consumer rules with advanced online payment systems and more effective parcel deliveries.