In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences using Multi Vendor Online Store can sometimes be somewhat cold and monotonous for shoppers.
The typical experience for potential customers is that they click through to product pages from either category pages or search results. They then review product imagery, product description copy and in most cases carry out some form of validation by going through product reviews from other fellow shoppers (humans). If the product and price are right and their experience up to this point has been tolerable, they add the product(s) to cart and click through to checkout with the view to finalizing their purchase.
In most cases, when these customers return to the online store for a second or third time to make an additional purchase, their experience remains the same.
But should it?
Ecommerce Personalization v. Offline Interactions
I recall a family holiday in France where we lodged at a self catering cottage in a village near Bordeaux. We visited the local village artisan bakery on our very first morning in the pristine village. Other than the slight grin of acknowledgment we received from the shopkeeper, it was pretty much a straight transaction.
We selected our baguette loaves and money exchanged hands.
Our second visit was different: we were asked where we resided and if we were from the UK, as our dodgy broken French easily gave us up. Our third and fourth visits were even better as we conversed about the weather and places to go sightseeing. As we got to know each other some more over each visit, we got a more personalized experience.
Multi Vendor Online Store was a somewhat social and at the same time a commercial experience. This is personalization -– and in the context of ecommerce, personalization aims to replicate and even improve upon offline personalized shopping experiences.
This guide will take you through 3 phases of eCommerce personalization in Multi Vendor Online Store. It will teach you how to build a more engaged relationship with your customers over time, similarly to how you would in an offline environment. This will lead increased loyalty and a better experience for the customer with every brand interaction.