Starting an online business is all the rage these days, as people want the ability to work remotely and have a steady income. The hard part of these online businesses is making them last.

Over 90 percent of companies started in 2016 won’t make it through 2017. If starting an online business has become easier than ever, why hasn’t the success rate increased over time?

The fact of the matter is many people start a business without realizing the amount of work it takes to make it a success. Though work shouldn’t scare a potential entrepreneur, starting a business gets in the way of common leisured, and people often choose to relax over their ability to grind.

You don’t need to reinvent the wheel to be a success. Instead, focus your efforts on defining the following three aspects of your online businesses.

1. Have a Clearly Defined Product and Audience

Successful  online businesses must have a clear understanding of their own value propositions and target market. To do that, you must first understand the existing marketplace you want to enter. Conduct a detailed review of what array of products are currently being offered and how yours will be different.

Many entrepreneurs think their products have to be completely different. That is false. The most important aspect of a online business is your messaging. As an online business, content is your vehicle to inform, target and spread your message. Understanding the trends of successful  online businesses messaging is key.

For more information on market research and positioning your message, read this article by fitness entrepreneur turned business coach Stephanie Joanne,  “The Art of Influence & Authority.”

2. Be Engaging and Relevant

Today, the typical person has an attention span of 8.25 seconds. That means a paragraph of copy is a sales pitch, so it helps to know how to position your message for maximum effect. Fortunately, engaging content is rooted in psychology. The best way to create memorable copy? Use emotion and tell a story.

To tell a good story, focus on the benefit your customer will receive from using your product. Will they become happier? Will they lose weight? Ask yourself these questions before launching your product and then focus your sales pitch around this story.

3. Deliver Value at All Customer Touch Points

This is perhaps the most important aspect of successful online businesses: They deliver.

Think about the typical life-cycle of a customer. How many touch points are involved? Search, gathering information, social media, browsing, shopping, check out, customer service, and more. Delivering value means focusing on the customer across all touch points. It means putting systems in place with a strong understanding of a customer’s needs. For example, many customer service lines today begin the conversation with an Artificial Intelligence bot. These are useful for standard tasks like checking your balance, (if it’s a bank) or providing store your information (if it’s retail) but almost everyone gets annoyed with these bots.

You can’t let people get annoyed with the automation behind your online business. To make experiences personalized, collect what you can on potential customers. Why do you think companies often send you a Happy Birthday card?

Starting an  online businesses is easier said than done. Though it may be simple to get a website online, scaling your business to a sustainable level is the challenge.

appkodes
Follow me

appkodes

Appkodes Branded by Hitasoft Technology Solutions Pvt Ltd. Specialized in Mobile App Development For Both Android and iOS Devices. Transparent App Development Process That Brings Down Your Overall Development Budget Without Compromising the experience. Beautiful User Experience For Seamless Navigation, user retention and Communication. This Is Why We Are Trusted Mobile App and Web Development Company.
appkodes
Follow me