An online dress rental portal is more than just a fashion company. It is more of a technology company that is reinventing retail. The business model is based on partnerships with top designers and agencies to give its audience access to their newest outfits and accessories.

As a dress rental website owner, you will rent out items for up to a week and charge a certain percentage of the retail price as the fee.The rental fee charged covers dry cleaning and other minor expenditures. When the order is placed, the product will be dispatched from company’s inventory with pre-paid pre-addressed package to return the item. There should also be the provision of holding an extra amount as insurance during the rental period to cover any sort of accidental damage.

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Revenue Generation

Besides making money from renting clothes, your online dress rental platform can generate revenue from following channels:

  • Commission on sale traffic by allowing fashion brands to sell their products on the website
  • Advertising – Make advertising part of your long-term monetization plan
  • Hire stylists – Sometimes, just a dress is not enough to get the perfect look. Offer stylist services by entering partnerships with brands like Stylist.

Before we jump off to describe all the essential website features to clone an online dress rental platform, let’s enlist the top marketplace of this booming industry.

Most of these dress rental websites cater to a specific geographical area and thus it would be wrong to consider them as competition of your dress rental portal. Now that we are done with the business model and top online dress rental marketplaces, let’s start decoding the website features.

Website Features

As just mentioned, your online dress rental platform is more of a technology business, thus its website should be loaded with lots of interesting features. Let’s start with the homepage and highlight the elements that can make it highly conversion-focused and engaging.