Online Food Ordering System is a process of ordering food from a local restaurant or food cooperative through a web page or app. Much like ordering consumer goods online, many of these allow customers to keep accounts with them in order to make frequent ordering convenient. A customer will search for a favorite restaurant, usually filtered via type of cuisine and choose from available items, and choose delivery or pick-up. Payment can be among hers either by credit card or cash, with the restaurant returning a percentage to the online food company.
The On-Demand Economy, facilitated by tech companies, is fulfilling consumer demand via the immediate provisioning of goods and services. It has engendered a glut of on-demand services impacting the food delivery industry.
Online Food Ordering System startups in the on demand economy have a simple psychological appeal – a promise to buy customer time and save their efforts. With online ordering, you’re giving more customers more opportunity to order your products. They don’t need to call. Today’s consumers are all about convenience.
Five specific convenience experienced by peoples in Online Food Ordering System :
- Decision Convenience – Making it fast and easy to choose.
- Access Convenience – Making it fast and easy to acquire.
- Transaction Convenience – Making it fast and easy to pay.
- Benefit Convenience – Making it fast and easy to enjoy/use.
- Post-Benefit Convenience – Making it fast and easy to re-purchase.
There are in-numerous food startups functioning, which still haven’t grabbed the limelight.
While these are only the newbies in the Online Food Ordering System industry who have raised investments, off late, the already established ones have started carving out a bigger piece of the pie for themselves.
The on demand food industry has disrupted traditional markets by adopting a full cycle approach to the three basic components of a meal experience at a restaurant:
- Ordering – The orders could be for their own kitchen or another meal provider they have partnered with.
- Cooking – Meals could be pre-cooked or cooked after an order is received.
- Delivering – Delivery i.e the transportation of goods is the backbone of any on demand business.
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