The functions of any eCommerce business



Are you manufacturing the product or sourcing from third parties? Are you going for high volume and low margin or visa versa? How are you going to differentiate your product from any competition? Via price, service, quality or other? Remember, market research essential.


Which Ecommerce platform are you going to build your site? If you have technical ability, magento is widely regarded as the leading eCommerce platform, if you are looking for a self build tool, shopify is probably the best all round software available, with over 100,000 customers


Guess what, you will need a secure payment gateway to process transactions, choose a widely recognized provider such as sage pay, but its often also worth while having a second option,  such as PayPal, which is trusted by millions of customers around the world. Remember to set up accounts too.


Email is the key driver of sales for eCommerce stores. Of course, if you are starting out, you won’t yet have a customer database to mail. But once you have regular customers, free email software such as mail chimp is invaluable. For more functionality, look to providers such as communicator corp.


How are you going to get your products to your customers? You have two options, stock your own products in your own space, and spend time picking. Packing and shipping. OR, appoint a fulfillment company such as spark Response to manage the process for you, saving cost and allowing you to focus on sales, marketing and buying..

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