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MVPs and startups

Building a first version that proves demand, for founders turning an idea into a business.

Two founders reviewing a payment app on a smartphone and a dashboard on a laptop

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What a first version has to prove

A minimum viable product exists to answer one question: will people use this, and will they pay for it? Everything in the first release should help answer it.

One core job: The first version does the one thing users came for, well. Extra features wait until the core proves itself.
Real users early: A small launch with real users teaches more than months of planning, and shows what to build next.
Room to grow: Built properly from the start, the first version becomes the base for every release after it rather than a throwaway.