Current and future reports
Online video consumption has skyrocketed in recent years, with a surge in users fueled by prolonged stay-at-home periods during the pandemic.
According to a Bain & Company report, India’s large Internet user base of approximately 640 million, of which approximately 550 million are smartphone users, is rapidly growing and spending more time online.
The market is currently occupied by a mix of global social media/video giants such as Instagram Reels, Facebook Reels, and YouTube Shorts, as well as other homegrown companies such as Moj, Josh, MX TakaTak, and Roposo.
Indians are increasingly following short-form videos and apps. According to recent reports, the reach of short-form videos among total smartphone users in India is expected to increase from 46% to 80% by 2030. According to industry experts, the rise in consumption of short-form videos is due to audiences’ desire for relevant and engaging content.
For two reasons, people have begun to pay more attention to shorter formats. One is that consumers’ attention spans have shrunk over the last three decades, with shorter formats becoming more prevalent.
The second critical factor is the constant desire for new and engaging content. Now let’s quickly look into the benefits of short-form videos. After that, only then can we decide why we have to choose these short-form videos in your apps.
The Advantages of Short-Form Video
Short-form videos allow people to consume information quickly. When done correctly, they can aid in developing brand identity and lead to increased conversions.
The following are the benefits of short-form videos
It encourages greater participation.
Short-form videos can increase engagement with targeted audiences, especially younger generations who prefer video over all other forms of content.
Videos are frequently shared on social media, and enabling your videos for feedback and comments can result in increased engagement and interaction between your brand and customers.
It builds community
Viewers can develop a sense of community through short-form video campaigns. A brand challenge, for example, can entice viewers to try something new, share their unique insights, and participate in a competition or trend.
As a result of doing so, participants frequently feel a connection to the brand and to a community of other brand challenge participants.
This Ranks Higher in Google Search Results
Even in short form, this benefits your SEO by keeping visitors’ attention longer, keeping them on the platform, and potentially leading to higher Google rankings.
The Google algorithm considers how much time users spend on websites like YouTube and ranks them higher on search engine results pages (SERPs).
It makes you unique in front of your desired audience
Consumers’ attention spans are shrinking as a result of the constant barrage of visual content competing for their attention.
You can get ahead of the competition and engage more of your target audience by leveraging the capabilities and attractiveness of short-form content.
It produces memorable content
Short-form content is easier to consume and remember, as it avoids unnecessary fluff that adds nothing to the video’s message or theme.
As a result, your targeted audience will find it more impactful and memorable. Now, we quickly look into the main section, i.e., how this short form video helps entrepreneurs and business people.
What does all of this mean for business people?
Short-form videos have a high market value, particularly for new businesses. Take the Dollar Shave Club as an example. What began as a viral video on YouTube has grown into a behemoth of a brand.
And that’s not the end of the examples. There are numerous success stories like this one that demonstrate the importance of short videos.
Short videos have a higher clickthrough rate, which is all you need for entrepreneurs. People who run eCommerce businesses are particularly interested in short videos. For example, 84% of people say watching a video makes them more likely to buy a product.
Without a doubt, short-form videos are gradually climbing the graph. Long-form videos are great for information and brand loyalty, but shorter videos are better for public relations.
With the above note, if you are an entrepreneur and want to launch your app or integrate these short-form videos into your app, then you need to seek the help of a reputed clone script development firm.
How can Appkodes help you?
Our Appkodes are renowned for web and mobile app development and have completed numerous fruitful projects and clone app scripts. And we are also doing this short form video integration into your app.
In order to create an outstanding video-sharing platform with responsive design, cutting-edge technologies, and advanced features, our team of skilled short video app developers is committed to offer the best-in-class short video app development service.
In order to meet your requirements for your video sharing app concepts, our short video app development service will also support the inclusion of additional features and functionality
With these fantastic features, you can makeover your app easily to a new model. Then don’t waste time, quickly contact us to get it done soon. Utilize our top-notch short video app development service to create your own short video app or add these to your existing app while staying within your budget. We are here to help you anytime.
Thank you for reading the article.