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A Guide for Property Owners on How to Obtain Real Estate Listings Online?

How to Obtain Real Estate Listings Online

The modern world and its digital media have turned the real estate game upside down, as online portals are the first and foremost contact point of prospective property buyers. For the property owner, it’s a big opportunity not just an option to list your property online. In fact, it is a must to stay in the game.

In recent years, the real estate agency and brokerage market size has experienced significant growth. With a projected increase from $1414.75 billion in 2023 to $1508.15 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.6%. It clearly states never been a time in history of the dire need to catch leads online more than now.

So, before you jump into these massive seas in search of answers to your query, how to obtain real estate listings? know where to swim in the right sites and apps. Find out which platforms will enable you to raise the visibility of your property and therefore increase the number of potential house hunters. Ready to step up your real estate game? Start with how to obtain real estate listings quickly.

Find the Right Real Estate Listing Websites and Apps

Look out for the top real estate listing websites or apps on platforms that align with your exact requirements of buying, selling, or just looking through home listings.  Going through a few of the top most reputed real estate listing sites may help you get an idea about it.

The Top Most Reputable Real Estate Websites and Apps

Top Most Reputable Real Estate Websites

Zillow

Zillow has a remarkable 57 million monthly visitors. The company is one of the firms belonging to Zillow Group, which dominates two of the most visited three real estate websites. The site has entrenched itself with rich listings of properties and tools assisting both buyers and sellers. The primary source of revenue comes from the selling of leads to real estate agents.

Realtor.com

A good association through the National Association of Realtors, Realtor.com prides itself on current listings directly from Multiple Listing Service in real estate and finds itself counted amongst the top five most popular real estate websites in the world. Being the preferred choice for users valuing accuracy and getting timely information with an advanced property search.

Trulia

Part of the Zillow Group, Trulia comes with a simplified UI and more explicit details of a property, which makes it one of the top destinations for real estate enthusiasts. Its content is focused on local information that helps the user find their perfect community.

Redfin

With 44 million average monthly visitors in 2024, Redfin is a natural choice for the best site of a full-service brokerage working directly with consumers. But what is definitely unique is this: It offers lower commission costs and uses an innovative approach to buying and selling homes, attracting those predisposed to do things in a more hands-on style themselves and wanting a similar approach from their real estate agent.

Remax

Remax.com, the website of this traditional (pre-internet) brokerage, renowned as No 1 most visited real estate franchisor website in 2021, the traffic continues to grow.  The site has an expansive agent network and powerful search functions and is known for its focus on international, cross-border deals.

Now, you get to know the most popular real estate sites, apart from the popular ones, you are provided with 50 real estate listing sites available online. Before, you take a tool at listing websites and learn the way to choose the best platform for you. In case, you are looking to build a similar reputed real estate platform then partner with the industry-leading real estate app development company and get it done.

Things to Consider When Choosing Real Estate Platforms

Below is a list of factors you should consider in making your best choice of a website or an app for real estate listings

How To Start A Real Estate Business

Target Audience

You should look to see if the website audience target is buyers, sellers, or renters. Sometimes the site offers special services, like ones designed for foreclosures or some for commercial properties. So, make sure their target audience aligns with yours.

Fees

Check out if there are any fees associated with listing or promoting a property on the property marketplace. Also, does the website have fees that will grant access to any special features or any enhanced listing options?

Features

Look for features such as filters for specified searches, mobile applications, easy-to-use interface, and resources including mortgage calculators, market trends, and neighbourhood information.

Also Read: How IoT Technology is Changing Real Estate? What are Smart Buildings?

Reputation and Reviews

Check whether user reviews are available on the platform or not. Positive reviews and a good reputation usually indicate reliable service and a friendly user experience.

Regional Coverage

Some platforms will have better coverage in some regions or even have exclusive deals with local brokerages. If you’re browsing in a specific area, try to find a regional website that has solid local listings.

That said, you can find a website or an app for listing real estate that caters not only to your specific needs but also adds to a better contribution to your experience of buying, selling, or renting property.

Craft Compelling Real estate Listings That Attract Buyers

Creating compelling real estate listings online is essential in order to attract the right buyers and maximize your property’s visibility. 

Whether you’re selling a cozy bungalow, a luxurious estate, or managing commercial real estate, each listing needs to stand out in a crowded market. 

Here’s how to create listings that most effectively catch the eye and engage potential buyers,

1. High-Quality Photography

The first answer for, “How to obtain real estate listings” is Photography. Yes, the difference is in the photography when it comes to real estate listings. 

Professional photos will be your property’s first impression with potential buyers, and they are most certainly an absolute must in your marketing tool bag. 

From luxurious estates to investment property, quality photos take in the unique features of the property, from elaborate gardens to the most fragile, small, or ornate elements inside.

Here is what you can do:

  1. Hire a Professional Photographer: A professional photographer is one who knows perfectly how to work with lighting, composition, and angles to your property’s best presentation. Well, at least buy yourself a good camera and learn the basics of good photography so that your pictures come out clear and appealing.
  2. Highlight Key Feature: All the key features that would attract buyers most should be the focus, like the kitchen, living spaces, and the master bedroom. Where possible, include in this section images of properties like Springs real estate or those that lie within a coveted school district.

2. Provide Detailed Description

Describing a place nicely is not only telling people about the amenities on your property but also selling an experience. You need to paint a very clear picture for potential buyers so they can envision living in this space. So, the next answer to your query of how to obtain real estate listings is by providing in-depth descriptions. This becomes more critical when dealing with estate listings, where the charm and character of the estate have to come out in words.

Be Specific and Descriptive

Mention great amenities at walking distance from the house or a sought-after school catchment area instead of just saying “Recently updated kitchen.” You might specify what was actually updated, such as, “New granite countertops, stainless steel appliances, or custom cabinets.”.

Use Keywords Thoughtfully

When creating your property listing, consider the terms potential buyers might use when searching for a new home. Incorporate these keywords into your listing to enhance visibility. For inspiration, you can brainstorm ideas with tools like ChatGPT, or utilize SEO resources such as SEMrush, Ahrefs, and Google’s free Keyword Planner to identify popular search terms. Additionally, reviewing top property listings can provide further keyword insights to help your listing stand out.

3. Pricing Strategies

You can’t neglect pricing strategies when you are searching for how to obtain real estate listings. Pricing the property right is key to how soon your property will be sold. Underpricing might mean leaving money on the table while overpricing your property can turn buyers away.
Here is what you can do to create the pricing strategies that would turn your prospects into buyers

How to Obtain Real Estate Listings with Market Research?

When you’re looking to invest in a real estate property to sell, consider its location, size, and condition. The financial tools will help you assess the current conditions in the market and how this reflects on pricing, such as the mortgage calculator or refinance calculator. Here is a detailed guide on how to do market research as a pro?

Consider Current Mortgage and Refinance Rates

Again, potential buyers are looking at not just home prices but what they can afford to pay in ongoing payments. That might be an opportune time to be aware of prevailing mortgage and refinance rates, as they might just affect buyer interest and motivation.

Use Fair Housing Guidelines

Make sure that your pricing strategy abides by the fair housing laws and does not, in any way, promote discrimination but justice for any kind of real estate deal.

Remember, each element of your listing should aim to not just inform but also entice and convince potential buyers that your property is where their next chapter should begin.

Whether that’s chasing down financing or insurance leads, or you happen to be a seasoned investor out on the hunt for your next big opportunity, make sure your listing caters to their needs and helps them successfully manoeuvre the process to closing the deal.

Boost Your Listing’s Visibility

How to obtain real estate listings? It’s simple, help people find a place to call home. To spread the word about your listings, you’ve got to use every trick in the book, from SEO to social media shoutouts to good old-fashioned paid ads. Here is exactly what you need to do to increase your listing visibility,

SEO for Your Listings

Get those listings popping up on search engines by adding the keywords buyers are searching for. It could be “spring real estate”, “beach real estate”, “houses for rent (location), “buy luxury homes”. Put them in your property descriptions, titles, and meta descriptions. Stand out your page with high-quality pics and walkthrough videos. It’s not just about looking good but also about feeling right, which bumps up your spot on the search engine.

Social Media Sharing

Now, hit up social media. Share your properties on social media platforms such as Facebook, Instagram, and LinkedIn to show them to your target audience. These platforms are eyeball magnets, built for showing off. Get the creatives made with professional graphic designers with your property images, and use that to share on social media. Yes, this is what makes folks stop, stare and get the conversation going—likes, comments, shares, and more importantly conversions.

Invest in Paid Advertising

Don’t forget about paid ads. Find out the most traffic-gaining real estate listing sites where you can place ads to increase the visibility of your listings. This is your spotlight. Now, tailor those ads to the crowd who’ll want to live there. Use keywords according to your target customer, for example, if you are selling commercial real estate add keywords such as “commercial real estate”, “commercial property” etc.

Mix it all together, and you’ve got a recipe for real estate fame. More eyeballs mean more potential home-lovers, and that means a better chance at sealing the deal.

The Importance of Responsive Communication

How to obtain real estate listings without responsive communication? Do you think it’s possible? The two most critical aspects of making a lead conversion in the real estate business are quick response and clear communication. It assures a level of professionalism and trust among the potential customers related to timely and quick responses to any online query.

This process will be greatly improved with an effective setting for receiving leads. Auto email replies will ensure that the customer is responded to instantly in any kind of inquiry to give it a professional touch and ensure the customer is also engaged.

It may also include the fact that there is a need for a Customer Relationship Management (CRM) tool that will allow the management of a lead in a much better manner. These organize information on leads, track interactions, and automate follow-ups that result in great efficiency and increased probability in converting leads into listings.

Adoption of these strategies would make it possible for property owners to succeed in getting more listings online for their real estate business.

Market Your Portal to Attract Listings Organically

Your website is a valuable asset that can deliver exponential results when optimized correctly for lead generation.

The search engine results pages (SERPs) are already crowded with numerous real estate portals. Some attract significant traffic, but many do not.

This comprehensive guide will show you how to obtain real estate listings by elevate your portal and becoming a prominent player in the online market. Let’s check out what you need to do,

Invest in Content Marketing

Content is King! Make it Your Revenue Producer. The modern-day property owner needs fresh, practical advice to help him/her turn it into smart, profitable decisions.
The human touch behind this will result in generating engaging blog posts, guides, and infographics about DIY home staging and local market trends or investment tips that help the modern-day property owner make smarter decisions.
Positioning your portal as the preferred go-to resource for an easy, stress-free experience is key to selling your properties.

Optimize for SEO

Of course, you need to optimize your website to be seen on SERP. This process is a bit time-consuming. Meanwhile, you can use smart SEO tactics such as parasite SEO to make your brand recognized and generate quality traffic on your portal.
For this, you have to reach out to the sites that are already ranking on such keywords “best real estate websites (location)”, “best property buying sites (location)”, “beach apartments for rent”, “city apartments for rent” etc, or offer them a guest post on these topics.

Make sure the site you’re picking for this has good authority or an authoritative niche site. For both methods, you need to find out what your customers are searching for and optimize your content accordingly with keywords.
Remember, the higher you rank in search results, the more organic traffic and listings you attract

Community Building

Your online presence should also build credibility for you. Find engaging real estate forums and local social media groups where you can share views and respond to questions; eventually, this builds trust that will bring a referral or direct traffic to your portal.

Partnerships

View partnerships as strategic alliances that extend your reach. Develop relationships with complementary service providers, such as property photographers or home stagers.
Through cross-promotion, each party taps into the other’s client base which enhances service range and makes your portal more attractive to sellers.

Email Marketing

Treat your email newsletter as a direct communication line with potential sellers. Build a robust subscriber list through various means like capturing leads from your website, purchasing high-quality email lists, or maintaining past client contacts.
Regularly send updates featuring rich content such as market trends or home valuation tools. In addition to that, targeted email campaigns can further underscore the advantages of why buying property from your portal is an optimal choice.

Social Media Marketing

Leverage social media to broaden your reach further. Use platforms like Facebook and Instagram for targeted ads that resonate with potential sellers in your community.
Share high-quality property listings and engage directly with potential clients through informative content and strategic contests or giveaways.

SMS/Text Message Marketing

With opt-in permission, send concise text updates about new listings or special promotions. This method ensures immediate delivery of your message which helps to keep your portal top of mind among potential sellers.

Do You Know?
Internet Data Exchange or IDX in real estate allows websites to showcase listings directly from the Multiple Listing Service (MLS). This displays a vast database of properties maintained by realtor boards. So, you can simply browse a realtor’s website and see a wide range of listings, all updated with the latest information.

Direct Marketing Strategies to Supercharge Your Listings

Sprinkle in a little direct marketing amidst your online efforts. Hope you are getting enough hints to figure out how to obtain real estate listings. By doing this you can really pop and possibly gain more attention.
And here is how you can use direct marketing with all your might to give a big push to your listings,

Get Personal with the Power of Direct Outreach

Direct marketing is not all about sending out emails. It covers email campaigns, direct mail, brochures, and reaching out in person to create a full-circle marketing approach. When you sync this with your online listings, you are able to connect with different groups within your target audience.

Moreover, with direct marketing, it is possible for a letter, postcard, or email that directly caters to an individual’s needs through past interaction and therefore dramatically increase your interest and participation with your properties.

Breakdown of Strategies

So, as you can observe, we broke down the possible strategies in direct marketing that you can use,

Direct Mail Campaigns

This would be sending flyers, postcards, or brochures to some prospective buyers literally from the list that you have handpicked. Essentially, you would also include QR codes to make it easier for them to link up with your online listings. Also, try to make the best out of the VR in real estate by making the best use of the virtual tours in real estate industry.

Email Marketing

Put your email contacts into segments according to activity and preference. List them with listings matching their interest, and invite them to your website for more details.

Personal Visits or Calls

Even in digitalization, where the personal calls or visits make you highly stand out, ensure to do the same to the prospects showing a lot of interest or who would rather have a more personal approach.

Retargeting Ads

Use retargeting ads to reconnect with those visitors who visited your listings but did not make further engagements. The ads should remind them of what they have seen and invite them to take another look.

Infuse Humanity into Your Marketing Toolkit

Failing to plan is planning to fail. We, therefore, bring you a short guide to help you craft your marketing toolkit.

Specify Your Target Audience

Most importantly, you have to specify the target audience to address (think about the person of a potential buyer). Think of demographic characteristics, buying habits, and the way they prefer to communicate.

Set Clear Goals

Secondly, you have to give clear goals to yourself as to what you want to achieve with your direct marketing. It may be more views, inquiries, and finally sales for yourself.

Choose the Right Tools for the Job

This is one of those things that people so often overlook but it is so necessary. Whether direct mail software, email marketing platforms, or CRM systems, apply what best matches your audience and goals. Once you have done that, execute this while keeping the following things in mind,

Test and Learn

Start small to see which of the messages and methods resonate before getting big. Keep an eye on metrics like email open rates, direct mail responses, and clicks on calls-to-action. Endorse an approach that uses what you learn to refine and repeat. And. then you can change up your message, timing, and tactic based on what’s working.

Additional Tips

Here are some super simple tips that will really make property listings look a lot more appealing,

Virtual Tours and Videos

These provide the possibility for the viewer to take a look at the home from anywhere. In other words, that is like a movie of the house that shows all the rooms and features of the house so that it makes the buyer easily imagine living in them.

Open Houses

Combining online listings with open houses can be really effective. You may announce the open house with the listing, therefore getting more people interested in coming to view the home in person.

Testimonials and Reviews

Let others know what others have said about a house or a service. It really helps others to make up their mind. It makes it a little more human than just a thumbs-up from someone who has already tried what you offer and therefore can even build trust and interest.

Conclusion

Indeed, by now you must have understood how to obtain real estate listings. Increasing visibility is the pass to more leads and better exposure for their property. If implemented with the right strategies, one can stand out in their listings with the advent of AI in real estate and can reach potential buyers effectively. Don’t miss an opportunity to expose it to more potential buyer’s eyes. Get a free consultation from a real-estate app development company for tailor-made advice for your online listing Today!

Starting as an iOS developer and moving up to lead a mobile team at a startup, I've expanded my expertise into Project Management, DevOps and eventually becoming a COO in the IT sector. As a COO, I excel in team leadership, technical advice, and managing complex business functions, focusing on combining technology and operations to drive growth. I'm keen to connect for collaborations or to exchange insights in the tech world!

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