What is the Role of Virtual Tours in Real Estate for Success?

Virtual Tour in Real Estate

VR has been available for quite some time but only in the recent decade, the technology has become truly popular, mostly due to its application in the real estate industry. Real estate sellers use VR to attract potential buyers and save the costs of tours of the property.

While VR in real estate has replaced the necessity of physically attending open houses, it now allows potential buyers who like VR to examine accommodation parameters (e.g. room dimensions, doors, windows, etc.) from home.

This development is initiated by property managers with the dedication to customer comfort, as a result of which these real estate agents have started to adopt such technologies.

The latest data from the Coldwell Banker poll show the real estate preferences according to their survey result. It is worth noting that more than two-thirds of the visitors (77%) tend to go for Virtual tour in real estate than real-life visits. They also use it for visualizing furniture arrangement as 68% do so. In addition, 62% of them want agents who have VR aids.

This article will shed light on how virtual tours aid real estate companies in turning prospects into buyers by elevating the ease and visualization power of the endeavor and in line with modern home buyers’ preferences.

Implementation of Virtual Tour in Real Estate Advertising

Virtual reality (VR) tours have transformed real estate promotion by bringing an exceptionally spectacular and convenient experience to buyers who are considering a purchase.

Through unique VR tours, individuals no longer have to rely on traditional photos and videos as they can now walk around a property as though they were physically present. It’s an interesting aspect of the advanced property search in real estate.

This feature brings a virtual person closer to reality as every feature from arranging spaces to architecture can be studied in detail creating a more interactive experience.

VR tours have a few important advantages such as the capacity of attracting wider audiences, including people who are far away. Potential buyers from any place in the world can view properties without the necessity for physical travel, which in turn allows accessibility to new customers and markets for real estate agents.

To add to that, VR tours stand out from traditional media because they can give a notion of space and scale that can be very hard to convey. While viewers can move through rooms and perceive the space with their own eyes, Virtual tour in real estate allows a much clearer understanding of the property’s layout and the size of its rooms.

Benefits of Virtual Tours for Property Buyers and Sellers

VR technology has brought a VR revolution to the real estate industry, enabling both sellers and buyers to take advantage of its innovative options. VR has greatly replaced a static, traditional way of inspecting properties for sale by offering a dynamic and immersive experience.

Buyer Benefits

Virtual tours enable buyers to perform tours from their homes or offices without going physically. In turn, they eliminate the need for trips that are far away or out of state. The prospective buyers could use software to virtually explore the properties and get a sense of scale, layout, and flow, which would be difficult to do using photos or traditional videos.

Virtual tours facilitate the quick shortlisting of buyers and guide them to the listings that fit their criteria saving time spent on visiting unwanted listings. Virtual tours enlarge customers’ opportunity to explore a larger number of properties even those that are not situated within their physical vicinity.

It allows buyers to see apartment properties and thus make more educated decisions and have more confidence in their top choices to schedule a physical visit.

Seller Benefits

Virtual tours grabbing eyeballs invite increased inquiries and involve more engagement by potential buyers, even from the remote zones. They give a highly vivid and interactive tool for promotions, hence, help them on how to obtain real estate listings, aid them set up a profile different from the competitors’ and attracting tech-conscious buyers.

To minimize time and disruption, sellers can filter prospective buyers first using virtual tours which can take place online before setting up any in-person showing.
The virtual tour in real estate draw in serious and genuine buyers who have already taken a VR tour of the property and are planning to visit it in real time.

Using virtual tours, shows sellers to be innovative and modern which shows that they are proactive and are willing to offer a top-shelf buying experience.

Crafting Your Virtual Experience

Creating a great virtual experience in real estate is based upon revealing objects in high-quality photos, interactive characteristics, and smooth navigation. Emphasize including the most important selling points, improving image quality, and providing a user-centered experience.

Personalize your virtual tour in real estate so that it will attract buyers and the viewing experience will remain etched in their minds.

Choosing a Virtual Tour Real Estate Software

Picking the best software for virtual tour in real estate is the key factor in the creation of enthralling presentations in the property industry. Here is an overview of the choices out there for you.


The program is the best in the industry and provides fully interactive 3D showcase models. It supplies plots and doll house views to make the process of virtual tour in real estate more interesting. But Matterport typically is more expensive since it provides more comprehensive options and functions.


iGuide allows for interactive floor charts, exact measurements of rooms, and 360-degree views. This virtual tour in real estate platform is tailored for agents to work with and is customizable, hence fitting the bill of VR tour ptions that are not only diverse but effective for professionals in real estate.

Zillow 3D Home App

Zillow‘s real estate platform makes possible virtual tour creation directly from smartphones, contributing to the convenience and accessibility of the platform. It’s the right pick for investors who want to save money and get their properties featured the same way.


Specifically targeted at designers of interactive 360-degree panoramas, Pano2VR provides a tool for making customized virtual tour in real estate tours that can be incorporated into the websites. Its versatility allows it to be used not only in the field of real estate but along in other industries that offer virtual experiences with engaging features.

Practical Uses for vr in real estate

Factors to Look for in a Virtual Tour Software

Select a user-friendly software resistant to technical skills and provide easy creation and sharing of virtual tours. Search for personalized software where you can adjust your tours to suit your branding, vial logos, colors, and interactive elements.

Make sure the software can work with high-resolution photos and provide seamless navigation for an in-depth viewing experience. It is advisable to use software that connects to all the platforms and gadgets to make it easy for virtual tour sharing and viewing.

Compare software by pricing plans and features to decide on the right solution that is affordable and to your needs.

Virtual 3D Tour Equipment Fundamentals

3D virtual tours rely on specialized equipment to deliver immersive and detailed visual experiences

360° Camera

This is an irreplaceable camera to take comprehensive pictures. It enables visitors to view any point of the room or the property with the help of 360-degree cameras while making the process interactive.


A tripod that is strong enough will serve the purpose of holding the camera steady during the shooting. It reduces camera shakes and motion blurs, resulting in steady and high-definition images that will create a smooth tour experience for the visitors.

Mobile Device

A mobile device (e.g., a Smartphone or a tablet) is used for controlling and monitoring the 360° camera during the shooting process if needed. It lets us make adjustments in camera settings, position, and framing in real-time which makes us sure that captured footage is optimized for the virtual tour.

Besides, mobile devices have an important role in the playback and review of the recorded material that can immediately reveal deficiencies and correct them to achieve maximum effect.

For advanced users and deeper analysis consider more essential equipments like,


Take advantage of drones to enhance the aerial views of properties, offering spectacular and sharp shots that are usually very captivating for properties that are huge estates or those that have unique outdoor elements.

Professional Camera Rigs

Improve image quality and control the camera using specialized camera rigs that are suitable for professional real estate photography and virtual tours. These trucks provide progressive technology and parameters to make framing and image enhancement effective.

The Art of Virtual Staging

The art of virtual staging involves digitally furnishing empty or under-furnished properties to enhance their appeal and marketability.Virtual staging puts furniture, accessories, and decorations to create beautiful and real living spaces and helps customers understand the future of the property.

Platforms like BoxBrownie and Roomy provide customizable solutions for virtual staging, the display of which can interest prospective buyers and attract them with the help of engaging visuals.

The Advantages of VR in Real Estate

Step-by-Step Tutorial for Making Interactive Virtual Tour

Delivering immersive virtual tours is quite a detailed process consisting of the steps taken in an orderly fashion to demonstrate properties and involve viewers.

1. Plan Your Tour

Start by pinpointing the aim and the scope of the virtual tour. Mark the important spots on the property that you would like to give more attention to. Think about how the tour will be designed to give the viewers a complete and exciting experience.

2. Gather Equipment

Make sure you have the 360° image-capturing virtual tools of the highest quality. Buy a 360 camera that can capture panoramic photos, a tripod for stability to avoid shakes, and you need a phone to control the camera from the mobile device during the shoot.

3. Prepare the Space

Before the photo shoot, you need to clean and declutter all rooms. Make sure the lighting is adequate to showcase the house’s specialties and generate an attractive feel. Eliminate anything personal or distractive from the experience during the virtual tour.

4. Capture 360° Images

Use the 360 camera to take pictures from several angles around the room. Tilt the camera to get complete coverage and show the peculiar features of each space. Adjust the settings and angles until you get results that satisfy you.

5. Upload and Stitch Images

Download the images to a computer and use software to merge the pictures into a single 360° panorama without seams. Make sure the transitions between images are seamless and there are no visible awns or ripples.

6. Edit and Enhance

Through image editing software enhance the quality of the stitched panoramas. Tweak brightness, contrast, and color to make sure that the imagery is appealing and real. Get rid of any flaws, or anything that distracts to make the photos neat and polished.

7. Create a Tour Sequence

The edited panorama pictures must be displayed consecutively to help viewers understand the layout of the property. Think about the flow of the tour and develop a storyline that emphasizes the property’s distinctive attributes and sales points.

8. Add Interactivity

Improve the virtual tour by integrating features like hotspots and information tags. Identify and mark hotspots where details can be provided or highlighted regarding certain aspects of the property. This interactivity immerses the viewer and makes them a more integral part of the experience.

9. Test and Review

Before concluding the virtual tour, do test drives of this on different platforms and devices to confirm that it functions and is compatible. Examine if the website has any problems with navigation, image clarity, or interactivity. Make the necessary changes according to comments and testing outcomes.

10. Publish and Share

When the virtual tour in real estate platform is complete and runs error-free, upload it to a hosting platform or embed it in your website. Design for the tour to be freely open to potential buyers and other stakeholders for viewing and sharing. Make the virtual tour in real estate platform available through different outlets that will enable us to broaden our audience reach and trigger curiosity.

Professional vs DIY

Deciding whether to give the virtual tour in real estate project to a pro or DIY (Do-It-Yourself) depends on several parameters.

Choosing Professionals

If you plan to hire a professional to create a virtual tour, it may become the best solution in some cases, particularly when dealing with valuable properties or situations that involve little time or technical abilities.

High-Value Properties

For luxury or high-level properties where presentation is the main factor, the professionals should be hired to reflect the prestige and attractiveness of the property.

Professionals can bring the magic out of a house, highlighting its distinctive characteristics and weaving a story that evokes emotion in potential buyers.

Complex or Unique Properties

The expertise of a specialized virtual tour creator can be utilized to showcase properties with complex architecture, expansive estates, or unique characteristics.
The practical ones demonstrate these features and also sell the property in a well-presented manner, which captures the serious buyer.

Limited Time

If you have a tight schedule and have no opportunity to devote the time needed to plan, capture, and edit a virtual tour, you can hire a video production agency.
It allows you to concentrate on other aspects of property marketing or main business operations rather than worrying about the high-quality production of a virtual tour to stand out in the property marketplace.

Lack of Technical Skills

Making a virtual tour in real estate calls for technical skills in photography, image editing, and tour creation software.

If you do not have them or you are not ready to spend the time needed to learn them, then seeking the services of a professional is the best option for you. A team of experts is capable of delivering the product in a fast and high-quality professional manner.

Desire for Quality and Expertise

Specialists ensure the job is done properly and bring something to the table that can be hard to manage by oneself. They can make use of the latest equipment including software and techniques which produce high-quality images and ensure the best virtual reality tours.

It is essential to realize that experts deliver top-quality results, save time, and present the property virtues the buyers will be craving in virtual viewing.

Choosing DIY

The costs of Doing-It-Yourself virtual tour creation are low if you can use your smartphone and own some simple photography equipment. Concerning simple properties without complex architectural solutions, such online tours might be relevant.

Resources and Tutorials

Find YouTube videos on how to create virtual tours. “The 360 Guy” and “Life in 360” are fascinating channels that provide easy-to-follow guides on how to film and edit 360-degree virtual tours.

For instance, Udemy and Coursera provide classes that suit both beginners and experts by introducing VR creation and 360 virtual tours.

Seek blogs and discussion platforms specialized in photography and marketing of real estate. Many websites such as DIYPhotography.net and PhotographyTalk.com regularly publish articles and discussions about virtual tours on their sites.

Budget-Friendly Tools

Tap any mobile app meant for creating virtual tours that you can capture and make using your phone in real-time just like Zillow 3D Home.

Allocate funds on 360° cameras that cost less like the Insta360 One X or Ricoh Theta z1. The cameras have high-resolution images and are suitable for homemade virtual tours.

You can use free or cheap stitching software like Hugin or Microsoft ICE (Image Composite Editor) to create panoramas by stitching 360 photos together.

Substitute free or low-cost photo editing software such as GIMP or Adobe Lightroom to spice up and edit your images before you finally get to put them on the virtual tour.

Maximizing Your Virtual Tour’s Audience

Spreading the word about your virtual tour in real estate platform is accomplished by targeting methods to get the most out of exposure and engagement possible.

MLS Integration and Website Embedding

Embed your virtual tour to MLS (Multiple Listing Service) utilized by professional real estate Agents. Embed your tour to your website. This will allow the tour to be found easily by buyers looking for properties online.

Expert Suggestion:
The best way to maximize the impact of your virtual tours is by leveraging the power of Multiple Listings Service in real estate and IDX. Doing so you create a powerful marketing tool that helps to keep buyers engaged and well-informed throughout their online search.

  • Make sure that your virtual tours reflect the latest property details by syncing them with your MLS data.
  • Integrate virtual tours directly within your IDX in real estate. This enables smooth transactions for potential buyers for browsing properties.
  • Use virtual tours to showcase features not easily captured in photos, like spacious layouts or stunning views.

Social Media Marketing Strategies

Utilize different social media channels like Facebook, Instagram, or LinkedIn to promote your virtual tour. Develop interesting posts that have VR content as a major part of them.

For instance, you could use 360° photos and video snippets. Take advantage of carousel ads or interactive stories to lead the audience to your listing by featuring the virtual tour.

Using Relevant Hashtags

Use real estate industry-specific hashtags alongside relevant ones (#virtualtour, #realestatephotography, #homeforsale, etc.) to increase visibility and reach more people who are interested in real estate. Research the widely utilized and trending hashtags to make your posts easily found.

Paid Advertising Options

Take into account running advertisement campaigns on social media sites to market your virtual tour. Leverage targeted advertising to tap into the audiences of specific demographics or geographic locations that may be looking for such property.

With visually striking images and persuasive copy, attract potential visitors and lead them to your virtual tour with a click.

The Advanced Features of Virtual Reality Software

Advanced features of virtual reality (VR) in real estate leverage cutting-edge technology to enhance the buying and selling experience

Immersive 3D Home Tours

VR offers real-world touring in 3D that allows prospective clients to nose around the properties from anywhere in the world. The virtual tour in real estate will allow users to feel how the room looks from different angles, zoom in on specific details, and get a realistic feeling of the layout.

Virtual Staging

VR tech provides virtual staging whereby properties that are empty or under-furnished can be digitally furnished and decorated to depict the home’s optimal aesthetic. It helps buyers capture the image of the property’s potential and facilitates a faster selling process.

Also Read: How IoT Technology is Changing Real Estate? What are Smart Buildings?

Interactive Floor Plans

VR is capable of integrating floor plans that are interactive and contain detailed information about the dimensions, layout, and features of the layer. Users will be able to interact with the floor plan to discover different sections of the property.

360-Degree Panoramas

VR delivers 360-degree images that provide a complete outlook of the objects within and outside the property. This opportunity offers viewers a chance to feel like they are participating in the purchase.

Virtual Reality Headsets

VR headset-powered experiences provide an advanced level of immersion and interactivity to the traditional cinema viewing experience. Customers can explore the house as if they were there as a result of this technology.

Remote Collaboration

VR provides an environment for long-distance cooperation between realtors, buyers, and sellers. The stakeholders will be able to virtually get together, view properties, and make decisions without holding real meetings.

Data Analytics and Insights

VR platforms can track the user’s behaviour by producing data analytics and insights, like which portions or pieces of the property were mostly viewed or interacted with. This data helps in determining the best marketing strategies as well as how properties should be arranged.


VR technology makes possible custom-tailored and personalized virtual tours in line with personal needs. Users can modify their experience by picking out selected items or functions within the virtual world.

These cutting-edge functions of VR in real estate help to change the way properties are marketed, viewed, and purchased. Not only do they put innovative solutions to the common problems of the industry, but they make sure to offer an interactive and absorbing experience for the buyers and the sellers.

virtual tour in real estate

Use Cases of VR in Real Estate

Several real estate brands and companies have successfully made the process of marketing their properties with VR. Some notable examples include.


Redfin, a well-known real estate brokerage firm, uses VR technology to allow virtual property tours to potential buyers. They let buyers experience homes in 3D and explore houses from the comfort of their own homes.

Sotheby’s International Realty

Sotheby’s International Realty utilizes VR to present high-end property to a multi-national audience. They rely on VR sets with 360-degree tours to create immersive experiences for the target audience of luxurious real estate.


Zillow, an online real estate and home marketplace, has its Zillow 3D Home virtual touring available. Some sellers can take advantage of 3D viewing of the property by taking 3D tours of their properties with their smartphones thus increasing the appeal of the listing to the prospective buyers.

Keller Williams

The top name in real estate, Keller Williams, trains its agents using VR solutions. Using VR simulations for agent training allows them to learn property presentation, negotiations, and customer interaction.


Tech-driven real estate firm Compass with its VR marketing solutions provides properties with unique selling opportunities through VR. They include VR tours among their service packages to draw more interested buyers and present their listings in the best possible way.

Your Questions Answered

What kinds of businesses are suitable for earning Virtual Tour technologies?

Using virtual tour technology can be very useful across many sectors. Real estate companies, hospitality businesses, retail stores, and even dentists, chiropractors, and physical therapists, are technologies that facilitate virtual tours, as a way of improving the customers’ experience and effectively showing their various offerings.

How will a Virtual Tour enhance my Search Engine Result Page’s performance?

Virtual tours help raise your Google ranking by using engaging content to enrich your Google Business listing. They are featured in Google Search Results, Google Local, and Google Maps, therefore they bring more visits and make you stand out among your competitors. This rise in visibility boosts your search ranking among Local Pack.

Giving a reason for the advantages of virtual tour in real estate.

Digital real estate means that you can invest from anywhere, with minimal expenses and numerous options such as domain names and digital arts. It is scalable, and its value can increase quickly, including passive income possibilities with promotions and asset trading. This revolutionary industry not only forces technological developments but also broadens investment avenues outside of traditional real estate investments.

What is the tech needed for the making of a virtual tour in real estate?

To produce a virtual tour you need necessary tools such as high-end cameras and specific software designed for this purpose.

Launching Your Virtual Tour Real Estate Venture

Appkodes is a multifaceted real-estate app development company helping entrepreneurs include virtual tour in real estate business.

As we offer white-labeled software tailored to virtual tour in real estate businesses, clients save time on software development. Our customizable settings which include UI personalization, branding integration, and new feature additions will meet your exact needs.

Geared with the necessary features like 360° image support, user administration, and transaction processing, our solutions are scalable, very secure, and compatible with mobile devices. We also give technical support during the installation and launch dramatically reducing the development costs.


To sum up, virtual reality (VR) and AI are the transformative instruments that shape the real estate industry and change it forever.

VR technology along with AI in real estate enables the businesses to reach broader audiences, develop strong customer relationships, and simplify marketing and sales procedures through the offer of immersive experiences, affordable solutions, and greater accessibility. Adopting VR is the strategy of choice for staying afloat in today’s volatile economy.

Starting as an iOS developer and moving up to lead a mobile team at a startup, I've expanded my expertise into Project Management, DevOps and eventually becoming a COO in the IT sector. As a COO, I excel in team leadership, technical advice, and managing complex business functions, focusing on combining technology and operations to drive growth. I'm keen to connect for collaborations or to exchange insights in the tech world!



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