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Shivani Suryakandan

11 Feb 2021 on Branding and Marketing · 7 min read

7 min read

It is a known fact that keywords form an essential part of digital marketing. So, to get your website rank high on a search engine results page (SERP), you have to use a wise keyword ranking strategy. You may wonder, what is a keyword ranking? in the first place.

Well, it’s your website’s place on the search result’s page for a specific keyword related to the subject of your page. Monitoring the position of your website on SERP is important as it helps you to increase your digital marketing activities for remarkable business growth.

Many entrepreneurs do not take efforts to track the ranking position of their target keywords. This for sure blocks the entrepreneur from knowing the efficiency of the organic performance. So, it is obvious that you must track the rankings of your target keywords. To rule out this shortcoming, you need to make use of a keyword rank checker. A serp checker is a perfect tool that provides exact ranking data for your targeted keywords.

As you’re able to know the position of the target keywords, the ranking tool helps you monitor the digital marketing activities. Hence, if the changes you make don’t increase your website’s ranking, you should obviously stop making those changes. The ranking tool also helps you find out the fluctuations in the ranking position of the keywords.

This hints to you then and there about the changes you should make to the digital marketing process. Thus, the tool guides you with improving your digital marketing tactics and makes you plan your future move better.

If you aren’t still satisfied with this information on how a tool favors digital marketing success and feel hesitant about making use of it, then continue reading this blog. You can know in detail about the benefits of ranking tools, factors to consider while selecting a perfect ranking tool, and where to find one such perfect tool.

Benefits of the keyword rank checker

Below stated are insights on how we benefit from the keyword rank checker put in a nutshell.

Track your keyword ranking with ease

To optimize your SERP, focusing on more than one keyword would be a smarter way. In that case, tracking the keyword ranking of all those targeted keywords manually could be tedious and time-consuming. A  keyword rank checker helps to carry out this tough task with ease. The tool helps in tracking the position of the targeted keywords accurately. At the same time, the ranking tool assists you to monitor your website’s performance on SERP.

Improve your digital marketing strategy

The tool gives you accurate ranking data. Based on the known ranking position of your targeted keywords, you can plan your digital marketing tactics in a better way. This is because you can take a firm decision on whether you can continue with the same strategy you are following or you need to make any changes in it.

Be on a par with your competitors

If there’s something you have to track as you track your website’s ranking, it’s monitoring your competitor’s website as well. Using a ranking tool you can gain insight into your competitor’s ranking. So, using this data, you can compare your website’s ranking with that of your competitor’s.

Therefore, using the keyword tracking tool, you gain such perception of your competitors who are competing for the same keyword. Once you find out about those competitors, you can easily find a way to stay ahead of them.

Identify Volatile Search Result

When you are focusing on a highly competitive keyword, your ranking tends to frequently fluctuate. Hence, to be on track with the volatility of keyword ranking, you must use the keyword tracking tool. The serp checker also aids you to focus on a different keyword with a comparatively less volatile ranking easily.

Keyword tracking tool

Hope you have understood some of the necessary benefits of the serp checker tool. Next, you need to know about the factors to consider while choosing a keyword rank checker.

Factors to consider while selecting a perfect keyword rank checker

Accurate and precise keyword positioning:

Every Keyword and its position is of great importance to any business, thus the ranking tool should provide you with the precise and accurate position of such keywords.

Automated Report:

Instant reports about your keyword ranking lets you know about your digital marketing progress. So, the keyword rank tool must provide precise ranking data for the selected keyword with the automated report at any time you need it.

Record for better analysis and performance:

Getting notified day-to-day on keyword position changes allows you to be aware of the efficiency of your employed strategies. Therefore, the ranking tool must notify you regularly regarding your keyword positions. Such notifications let you track and check if the digital marketing attempts are doing fine.

Mobile rank tracking:

Nowadays, it’s hard to find anyone who doesn’t use mobile devices. Everyday people use mobile devices to search for their queries or any other required pieces of information. So, the ranking tool must aid you to be on track with the rank of the target keywords through mobile activities

Local rank tracking:

A keyword rank tool should provide keyword ranking data for any particular country, state, or city. This clearly shows that, be it any location of your choice, you’ll get clear visibility of your digital marketing performance.

Bulk keyword addition:

Tracking the rank of many targeted keywords at the same time is not as easy a task. The keyword rank checker should support the addition of multiple keywords. Thus, you can track the position of multiple keywords at a time.

keyword ranking tool

In consequence, to consistently stay ahead of all your competitors, you need to choose an ideal keyword rank tool keeping these mentioned factors in mind.

Since you’re reading this line it’s explicit you have read all the sections above providing precise information on the tool. Hope you are clear of all your queries. Now, you’ll have a complete understanding of the tool and its advantages for business ventures.

Today, there are a whole lot of SERP ranking tools available. Choosing the right keyword rank tool that will help you accelerate your website’s ranking amongst the lot is quite challenging.

The one better tool than others

Undeniably, you need the best tool for tracking and monitoring the positions of your site. It would be ideal to go for an absolute ranking tool that many digital marketing professionals would prefer. The detailed descriptions above would have wiped off all your queries on keyword rank checker except for one, Which is the best tool? The answer is SERPPLE.

SERPPLE is the best keyword tracking tool that provides you the exact keyword ranking data for your website. An eminent keyword rank tool like SERPPLE helps you with planning your strategy better and to check the performance of your website quite easily.

Therefore, SERPPLE is the appropriate keyword rank checker with most of the above-mentioned features. Any aspiring entrepreneur can make use of this efficient and easy-to-use tool to achieve expected results and stay consistent in digital marketing.

Wrapping up

You may have had preconceived thoughts that knowing about keyword rankings and the efficiency of keyword tracking tools weren’t all that important. For sure you are now aware of the advantages of a keyword rank tool for boosting the digital marketing progress of your business.

Through the application of an ideal serp checker like SERPPLE, you can frequently get to know the position of your targeted keyword.

serpple - serp checker

Through this, you can monitor how your website is performing, how often you drive high instant traffic with your content, and how well your keywords rank within specific search engines. So, start making use of SERRPLE to enhance your digital marketing tactics.

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